The new 7 Series has undergone a heavy mid-lifecycle refresh or LCI as it’s internally known at BMW.
Usually car makers reserve the changes to front and rear bumper design and some head and tail light adjustments to give a renewed look 3-4 years into a model’s life.
The new 7 Series sees some drastic changes to the nose with a completely new shape to the previously athletic lookng flagship. The grille increases by a whopping 40% and a larger BMW roundel can be found on the hood.
The rear of a the vehicle also looks more prominent and bold and features lighting across the rear panel. Inside there is a significant improvement to the iDrive 7.0 system and there is an even greater feel of luxury.
The question is, will it be enough to compete with the strong S-Class, which is the best selling luxury flagship world-wide.
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